News & Media

More Extends Partnership with Sydney FC for 2026/27 Season

Published on

22 July 2026

More has extended its partnership with Sydney FC for the 2026/27 A-Leagues season, building on a successful first year as the club's Official Telecom Partner.

The renewed partnership will see More continue its presence across Sydney FC's men's and women's programs, while expanding its support of community football initiatives and delivering exclusive offers and experiences for Members and fans.

As part of the extension, More branding will feature during Sydney FC's international friendly against English Premier League side Tottenham Hotspur later this month, alongside ongoing visibility at Allianz Stadium and Sydney FC Women's matches throughout the season.

The partnership also expands into Sydney FC's Holiday Programs and Skills Training Clinics, supporting grassroots participation and helping inspire the next generation of footballers.

More Chief Growth Officer Rick van Emmerik, said the partnership reflects More's commitment to connecting with customers through the communities and passions that matter most to them.

"Renewing our partnership with Sydney FC was an easy decision for us. The club's passionate Members, strong community focus and commitment to excellence align closely with More's values."

"Over the past year we've seen firsthand the positive impact sport can have in bringing people together, and we're excited to continue supporting Sydney FC both on and off the pitch."

"Whether it's rewarding Members with exclusive offers, creating memorable fan experiences or supporting grassroots football programs, we're looking forward to building on what we've achieved together and delivering even more value throughout the season."

Sydney FC General Manager Commercial & Marketing Matt Pound said the club was excited to continue building the relationship.

"We're thrilled to be extending our partnership with More and continuing what has been a fantastic relationship for both organisations," he said.

"More shares our commitment to delivering genuine value to our Members and supporters, while also investing in the growth of football through our Sky Blue Pathways programs and community initiatives.

"Their increased involvement across our club, from our blockbuster Tottenham Hotspur fixture through to our grassroots development programs, demonstrates a real commitment to Sydney FC and we're looking forward to achieving even more together throughout the 2026-27 season."

Sydney FC Members will continue to benefit from exclusive offers and promotions through the partnership, while fans can expect a range of collaborative content, match-day experiences and community-focused initiatives throughout the season.

The extension follows a successful inaugural year of the partnership, which saw More establish a presence across Sydney FC match days, membership communications and fan engagement initiatives.

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