Melbourne, 10 September, 2025 - Havas agencies Havas Media and Havas Red have been named agencies of record for fast-growing telco brand More, as they embark on a series of brand and high-profile partnership campaigns.

The appointment will see Havas broaden More’s storytelling through earned media, content production, strategic partnerships, brand communications, social and digital, and sponsorship amplification, as the company continues its ambitious growth trajectory across Australia.

Havas was selected for its national footprint, with the account based out of Melbourne and supported via teams in Sydney and Brisbane to align with More’s business initiatives, partners, and the media footprint.

The agencies proved to be a strong fit for More’s integrated needs with its blend of deep expertise across consumer, corporate, technology, lifestyle, and sport communications.

Andy Branson, CEO of More: “At More, we’re growing fast and investing in bold brand-building initiatives that reflect our challenger spirit. We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out. Havas impressed us with their national reach, integrated capabilities, and clear passion for what we’re building, and we’re excited to partner with them on this next chapter.”

Havas brings extensive experience supporting brands to maximise partnerships across sport, culture and entertainment. This includes work with clients such as Toyota Australia, Lexus Australia, Bundaberg Rum, Puma, and Thirsty Camel driving meaningful engagement and business impact through programs aligned with high-profile ambassadors and events.

Matt Hearn, Managing Partner Havas Media Melbourne: "Partnering with More has been a natural alignment from the beginning. A challenger brand that matches our energy for pushing boundaries. It's one of those rare collaborations where you can feel the synergy from day one, where both teams are genuinely excited to see what we can build together."  

Shane Russell, CEO of Havas Red Australia: More is a truly modern Australian brand – agile, ambitious, and customer-focused. We’re proud to partner with them at such an exciting stage of growth, bringing together our national footprint, our ‘CorpSumer’ PR approach, and our proven strength in sponsorship and partnership storytelling. We look forward to helping them build even stronger connections with their customers and communities across Australia.”